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Recently, NJU School of Journalism and Communication organized an undegraduate field trip to Hong Kong, focusing on the theme"Overseas Communication of Chinese Brands." During the first stop of the trip, the students visited Now Jelli, an all-media overseas channel co-operated by Jiangsu Broadcasting Corporation and PCCW. There, they learned about the company's operations, channel scheduling, and international marketing strategies. This visit provided students with deeper insights into the globalization and market development of Chinese media.